Cat: Services

About Logyca

This company has been a leader in innovation for more than 30 years, serving about 20 thousand companies, generating value through collaborative work, satisfying companies that generate value by adopting standards and introducing best practices of logistics in inter-company processes.

Project description

REGION:Colombia.
INDUSTRY:Logistics and Supply Chain Management Services.
WEBSITE: http://www.logyca.com/
TECHNOLOGY: Salesforce.com® (Sales Cloud, Service Cloud and Marketing Cloud, the Email Marketing module)

DESCRIPTION

The identification of bottlenecks and possible human reporting errors in reports that were used as the basis for decision making set off internal alarms at Logyca.

  1. In addition, they wanted to improve communication between areas and with customers, and to have that information in one place where they had the customer’s profile sheet so they would not lose track of them post-sale.

CHALLENGES

  • Getting to know their 20,000 customers and having centralized visibility.
  • Building the customer’s profile sheet and sales activity control form.
  • A customer-oriented culture.
  • Having metrics for all the actions carried out in Customer Service and Marketing.
  • Identifying sources of business opportunities, classifying cases and sources.

RESULTS


Got reports to be in real time, avoiding human errors and bottlenecks.


Migrated all the processes that had been managed on spreadsheets to the tool.


A customer-oriented culture.


Obtained metrics for all actions carried out in Customer Service and Marketing.


Identified sources of business opportunities, classifying cases and sources.

 

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