About Sika This is a global chemical company that focuses on two sectors: construction and industrial. It has approximately 15,300 employees in about 76 countries. It operates in 9 market segments and strives to be a company of the highest standards in all them in order to achieve customer satisfaction and loyalty that will eventually result in innovation, quality and service.
Project description REGIÓN:
COLOMBIA Y LATAM INDUSTRIA:
Industrial SITIOWEB: http://www.sika.com/ TECNOLOGÍA:
It needed tools that would enable it to do control of its commercial management at a global level. It was using a CRM with a low use rate and:
- It focused on database management for managing marketing since the current tool made consolidation too complex.
- The control of the commercial cycle was very limited. It was far from the follow-up of the business cycle and of the projects, not to mention the reports and measurements.
- To improve the commercial management by focusing on the concept of opportunity.
- To have control of the money invested in the marketing campaigns and their ROI.
- To have reports of the commercial process.
- The adoption in which people would understand that SFDC is not only a place to enter information but it is also a solution for the commercial area and management to speed up the closing of business deals.
Avanxo was the first and only option due to their experience and reach in Latin America.
To have a project module with opportunity management and account management reports.
In 2016, the adoption was achieved in the work team at the commercial and management levels.
Successful rollouts in the rest of the countries of the region without any problems.