No último ano, a Salesforce Marketing Cloud realizou diversos estudos, investigações, relatórios e questionários a líderes de marketing que deixaram estatísticas impressionantes a respeito da forma como eles interagem as marcas, consumidores e tecnologia.

Essas estatísticas estão nos relatórios abaixo:

2014 State of Marketing
2014 Mobile Behavior Report
Bridging the Digital Divide
The State of Marketing Leadership
Predictive Intelligence Benchmark Report
Social Engagement Benchmark Report: Facebook
Social Engagement Benchmark Report: Twitter
Social Advertising Benchmark Report
Coordinating Channels – Email + Facebook Ads

Estes relatórios podem ser encontrados diretamente no site da Marketing Cloud

A seguir estão as 75 estatísticas de marketing digital para 2015 segundo a Marketing Cloud Research
Mantivemos as estatísticas em inglês para evitar que a interpretação seja mudada.

Estatísticas de Marketing Digital

  1. “98% of marketers plan to increase or maintain their spend in 2014.” – 2014 State of Marketing
  2. “65% of marketers say driving subscriber engagement is their primary lifecycle challenge.” – 2014 State of Marketing
  3. “47% of marketers said driving increased conversion rates is their number one priority for 2014.” – 2014 State of Marketing
  4. “60% of marketers plan to increase spend in marketing automation for 2014.” – 2014 State of Marketing
  5. “53% of CMOs felt an increased pressure to enable revenue growth in 2014.” – Bridging the Digital Divide
  6. “Two-thirds of consumers say it is somewhat or very important that companies they interact with are seen as a technology leader.” – 2014 Mobile Behavior Report
  7. “86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels.” – The State of Marketing Leadership
  8. “56% of enterprise companies have adopted a customer journey strategy.” – The State of Marketing Leadership
  9. “Only 29% of enterprise companies rate themselves as effective at creating a cohesive customer journey.” – The State of Marketing Leadership
  10. “40% of marketing leaders say their company uses the term ‘customer journey,’ and 83% of leaders whose companies don’t use the term still believe it is critical or very important for their marketing team to create one.” – The State of Marketing Leadership

Estatísticas de Email Marketing

  1. “68% of marketers believe email is core to their business.” – 2014 State of Marketing
  2. “49% of marketers send more than 500,000 emails annually.” – 2014 State of Marketing
  3. “88% of digital marketing organizations are using email marketing today.” – 2014 State of Marketing
  4. “Birthday campaigns are used by only 19% of marketers.” – 2014 State of Marketing
  5. “43% of marketers believe that birthday campaigns are very effective.” – 2014 State of Marketing
  6. “Only 15% of marketers are currently using abandoned cart emails.” – 2014 State of Marketing
  7. “95% of those who opt into email messages from brands find these messages somewhat or very useful.” – 2014 Mobile Behavior Report

Estatísticas de Mobile Marketing

  1. “80% of marketers using mobile believe mobile efforts do or will provide ROI.” – 2014 State of Marketing
  2. “Only 30% of marketers use location-based functionality.” – 2014 State of Marketing
  3. “47% of marketers have a app.” – 2014 State of Marketing
  4. “53% of digital marketing organizations do not plan to use mobile push notifications in 2014.” – 2014 State of Marketing
  5. “24% of marketers report that their emails are opened on a mobile device more than 51% of the time.” – 2014 State of Marketing
  6. “42% of marketers rarely or never use mobile responsive design in emails.” – 2014 State of Marketing
  7. “35% of marketing organizations have a dedicated mobile team.” – 2014 State of Marketing
  8. “95% of marketers who did integrate mobile marketing into their overall program said it was at least somewhat effective.” – 2014 State of Marketing
  9. “85% of people say that mobile devices are a central part of their everyday life—and 90% of those aged 18-24 agreed.” – 2014 Mobile Behavior Report
  10. “73% of smartphone owners also own a tablet.” – 2014 Mobile Behavior Report
  11. “14% of consumers associate tablets and e-readers with the word mobile.” – 2014 Mobile Behavior Report
  12. “65% of tablet owners report using their tablet while watching TV at least once per day.” – 2014 Mobile Behavior Report
  13. “54% of people say mobile-optimized websites don’t give enough information.” – 2014 Mobile Behavior Report
  14. “76% of users agree that location sharing provides more meaningful content.” – 2014 Mobile Behavior Report
  15. “91% of users who subscribe to a brand’s texts see text messaging as somewhat or very useful.” – 2014 Mobile Behavior Report
  16. “41% of consumers who don’t opt into text messages from brands say it’s because they don’t provide meaningful content.” – 2014 Mobile Behavior Report
  17. “Consumers with an income of <$25K spend significantly more time on their mobile devices than those reporting higher incomes.” – 2014 Mobile Behavior Report
  18. “On average, consumers spend 3.3 hours per day on a smartphone, and 3.1 hours per day on a tablet.” – 2014 Mobile Behavior Report
  19. “Tablets are used more frequently than smartphones for passive activities, such as watching videos or movies (40%) and reading (57%).” – 2014 Mobile Behavior Report
  20. “Male consumers use smartphones at a significantly higher frequency for getting news alerts than female consumers (72% vs. 54%)” – 2014 Mobile Behavior Report
  21. “76% of Twitter visits occurred on tablets.” – 2014 Mobile Behavior Report
  22. “82% of weather visits occurred on smartphones.” – 2014 Mobile Behavior Report
  23. “46% of consumers say they use push notifications because they like receiving personalized alerts.” – 2014 Mobile Behavior Report
  24. “Mind the mobile gap: more than 50% of B2B marketing leaders don’t plan on using mobile in their strategy, despite mobile’s overwhelmingly positive effectiveness ratings.” – The State of Marketing Leadership
  25. “100% of marketers who valued mobile app technology as important went on to rate their company as either very effective or effective at using mobile apps to execute their overall marketing strategy.” – The State of Marketing Leadership

Estatísticas de Marketing em Mídia Social

  1. “46% of marketers believe social is core to their business.” – 2014 State of Marketing
  2. “60% of digital marketing organizations are using social listening.” – 2014 State of Marketing
  3. “18% of marketers plan to adopt Google+ as a social channel in 2014.” – 2014 State of Marketing
  4. “72% of marketers use YouTube as a social channel.” – 2014 State of Marketing
  5. “46% of consumers report that brands don’t provide meaningful content on social media.” – 2014 Mobile Behavior Report
  6. “In 2013, companies tracked an average 43% increase in Twitter followers.” – Social Engagement Benchmark Report: Twitter
  7. “The media and entertainment, financial services, and education and non-profit industries receive the most retweets per tweet (23.6, 17.1, and 15.3, respectively).” – Social Engagement Benchmark Report: Twitter
  8. “Brands and companies tweet photos only 8% of the time, although tweets containing a photo generate considerably higher reply and retweet volumes than those without photos.” – Social Engagement Benchmark Report: Twitter
  9. “Tweets containing a photo generate 128% more replies and retweets than those without.” – Social Engagement Benchmark Report: Twitter
  10. “Weekend Facebook engagement by reach is 16% more than weekdays, but only 15% of brands’ posts occur on the weekend.” – Social Engagement Benchmark Report: Facebook

Estatísticas de Anúncios em Mídia Social

  1. “Globally, average click-through rate (CTR) for Facebook advertising increased from .18% to .36% in 2013.” – Social Advertising Benchmark Report
  2. “Overall CPM rose from $0.31 in Q1 to $0.75 in Q4.” – Social Advertising Benchmark Report
  3. “The global average cost-per-click for Facebook ads increased 24% in 2013. Cost per thousand impressions (CPM) rose from $0.31 to $0.75 in 2013.” – Social Advertising Benchmark Report
  4. “Mobile ad CTR in Q4 of 2014 was 1.56%—over 300% better than Facebook ads as a whole. CPM, though, for mobile ads was $5.41 in Q4.” – Social Advertising Benchmark Report
  5. “Facebook ads on mobile had a 8.08% conversion rate for 2013.” – Social Advertising Benchmark Report
  6. “Facebook mobile app install had an average cost per install of $4.29 in 2013.” – Social Advertising Benchmark Report
  7. “When reached with Facebook ads, email openers were 8% more likely to click on email.” – Coordinating Channels – Email + Facebook Ads
  8. “When reached with Facebook ads, email openers were also 22% more likely to purchase.” – Coordinating Channels – Email + Facebook Ads

Estatísticas de Inteligência Preditiva e Web

  1. “16% of CMOs focus on using web personalization frequently, but 50% of CMOs plan to use web personalization in 2014.” – Bridging the Digital Divide
  2. “80% of consumers subscribe to emails from brands for the coupons/deals.” – 2014 Mobile Behavior Report
  3. “43% of consumers choose not to subscribe to emails from brands because they find it disruptive.” – 2014 Mobile Behavior Report
  4. “After 36 months, predictive intelligence influenced 34.71% of brands’ total orders.” – Predictive Intelligence Benchmark Report
  5. “The average lift in conversion rate for sessions influenced by predictive intelligence is 22.66%.” – Predictive Intelligence Benchmark Report
  6. “Predictive intelligence shows a 40.38% influence in revenue after 36 months of implementation.” – Predictive Intelligence Benchmark Report
  7. “Transactional emails generate 80% of their revenue on day of send. Abandoned card emails generate 60% of their revenue on day of send.” – Predictive Intelligence Benchmark Report
  8. “Abandoned cart emails generate the highest average revenue per click of any predictive intelligence email campaign at $36.02.” – Predictive Intelligence Benchmark Report
  9. “Back-in-stock emails receive the highest click-to-open rate at 19%.” – Predictive Intelligence Benchmark Report
  10. “Direct sales from predictive intelligence increase dramatically from 6.32% in months 10 to 12 to 9.60% in months 13 to 18.” – Predictive Intelligence Benchmark Report

Estatísticas de Data & Analytics

  1. “53% of CMOs say ROI is the metric used to measure success in the business.” – Bridging the Digital Divide
  2. “91% of consumers say access to content any way they want is important.” – 2014 Mobile Behavior Report
  3. “61% of marketers plan to increase spend in data & analytics for 2014.” – 2014 State of Marketing
  4. “Most marketers haven’t fully integrated customer data across the organization—but of those who have, 97% said they were now successfully creating a cohesive customer journey.” – The State of Marketing Leadership

75. “46% of senior-level marketers reported an increased need for data and analytics expertise over the past 12+ months, and 43% expect to see an increased need over the next 12+ months.” – The State of Marketing Leadership

Comments are closed.

Scroll Up